Effective Church Branding

Imagine... Branding for
your church that connects
with your audience.

On the most basic level, your brand isn’t what you think your church is — it’s the sum of people’s perceptions of your church. It’s really important to understand this difference. When a church figures out that what it does is more important than what it believes about itself, then the axiom “actions speak louder than words” suddenly makes sense. And it’s at that moment when effective branding becomes possible. At its core, good branding reflects who the church really is out into the local community and beyond.

We’ve been helping churches discover who they really are and effectively leading them to become who they really want to be for over 30 years. Combine that with our recent partnership with skilled designers at discounted rates, and we have created a church branding suite that will give your church the means to create a rock-solid reputation in your community. After all, building your reputation is what effective branding does.

Here’s how our branding process works:

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 Step 1: Discovery

What is your church’s mission? How do people perceive you? How do you want people to perceive you? Our first step is discovering what needs to be visually communicate, and what tools you wish to use.

Step 2: Logo and Voice

Next we create a ““voice”” to represent your church, and a logo to act as the visual representation.

 Step 3: Integration

We’ll create templates for your use across all of your touch-points (flyers, postcards, signage, email, programs, etc…). We’ll make sure you use the same color scheme, logo placement, look and feel throughout. Consistency is key.

 Step 4: Carry-through

Our branding package includes a $100 printing credit for you to use however you wish. We’ll work with you to identify some best-uses, like sandwich boards or banner stands.

Effective Church Branding || $849

Branding for your church can be a long and difficult process, but it doesn’t have to be! We’ve boiled down the process to the bare essentials to allow for you to effectively communicate who you are and why you are relevant.

  • Logo, color palette, and typeface design
  • Development of messaging “voice” — applied to all written communication and incorporated in the visual imagery of all materials, online and off.
  • 3 Templates of your choosing (programs, flyers, postcards, signage, etc…)
  • $100 printing credit for your use.

+Visitors Jump Start    $899


The +Visitors Jump Start includes everything your church needs to start opening the floodgates to new visitors. Including:
The Comprehensive Congregational Demographic survey.
The Complete +Visitor’s Audit.
Use of Nest Cloud Video Cameras to capture, record, and share your worship service with us.
A comprehensive profile of your congregations demographics and ideal audience.
A one-day e-training event.
The +Visitors Recommendation Report.
Supportive Coaching.
Supporting Resources.
Perpetual Membership in the Effective Church Mastermind Group.
DETAILS
The Comprehensive Congregational Demographic survey. – When we know who you are as a congregation, we can more easily identify potential ideal audiences. This online tool allows total anonymity so that each household can share their demographic information in confidence.
The Complete +Visitor’s Audit. – A data-gathering instrument that builds a foundation for understanding your congregation, your facilities, and your history. The better we know you, the better recommendations we can make.
Use of Nest Cloud Video Cameras to capture, record, and share your worship service with us. – By recording your worship service from multiple angles and having it posted automatically to the Cloud using Nest Cloud Cameras, we’re able to participate in your worship service and view your congregation’s welcome practices.
A comprehensive profile of your congregational demographics and recommended ideal audience. – With a thorough grasp of who you are as a congregation, it’s possible to discern who the church can most effectively connect with. We custom create these profiles using the data we receive from the Comprehensive Congregational Demographics surveys, and Cloud participation in your worship service/s.
A one-day e-training event. – We provide three DVD training sessions and our comprehensive Strategic Workbook. You schedule a morning, afternoon, or evening training event with your church leaders. And to wrap it up we’ll join you live via online conferencing to listen to the insights you’ve gleaned and to field your questions.
The +Visitors Recommendation Report. – Following the training event, we’ll evaluate the data and create a comprehensive recommendation report that provides a step-by-step strategic plan for increasing your visitor count… and to keep it up.
Supportive Coaching. – We’ll be right there from the beginning to help you and your congregation move through the process. With three one-on-one coaching sessions with your pastor, we’ll help ensure the process launches well, is well implemented, and gets results.
Supporting Resources. – We’ll provide additional resources to help you maintain a visitor rich environment in your congregation.
Perpetual Membership in the Effective Church Mastermind Group. – Open only to those leaders who have completed a consultation with the Effective Church Group. Membership includes a monthly eLetter, early access to new resources, the Mastermind Coaching Forum where we pool our experience to help each other keep current with changing trends, and an invitation to our annual two-day Mastermind Meet-Up held at destination locations for informal conversation, training, and coaching with the Effective Church Group.

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